BrightLocal has released the findings of their annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. This is the 4th year BrightLocal has conducted the study into consumer usage and attitudes...
Subscribe in iTunes Before the age of the Internet, a consumer taking issue with a product or service had to write a letter of complaint and mail it off via the US Postal Service or call a customer complaint line. Family and friends may have known about the complaint,...
by Carol Thompson Astroturfing– the business of bogus business reviews is a growing problem for businesses large and small. Fake reviews, both positive and negative are wreaking havoc on legitimate business owners who don’t know how to fight back. Websites...
